PATRICK HOLFORD, 'eletter'
 100% Health Newsletter (July 2005)

Selenium enriched bread eletter
Fiona McDonald Joyce  

Title: Boost your antioxidant levels - use your loaf!
Subject: The selenium superfood sandwich

In these days of low carb diets and gluten intolerance are you one of the few remaining bread eaters, skulking in shame as you
tuck into a BLT for lunch? If so, you'll be thrilled to learn that a revolutionary 'superloaf' naturally rich in selenium is bringing about an
end to bread's banishment from the diet of health-conscious individuals.

Selenium is an essential mineral that plays a vital part in our immune system. Its antioxidant powers decrease free radical damage to
combat ageing and it helps protect against heart disease as well increasing fertility in both men and women. Yet in the UK our dietary
intake of this key nutrient has fallen to half our requirements over the last 20 years. This is due to the intensity of modern farming methods,
which literally strip the soil of trace elements like zinc, magnesium, copper and selenium. And while it may be true that supplements
are no substitute for a healthy diet, as nutrients are more easily absorbed from food than pills, these days our food simply does not
contain the vital vitamins and minerals we need to be optimally nourished.

Thankfully, Nutrilaw have found a solution - their selenium enriched bread is made from wheat grown in soil fortified with
selenium (rather than simply adding selenium to the flour before baking) so that the resulting loaf is rich in selenium in a readily
absorbable form, just as nature intended. A mere 2-4 slices of selenium enriched bread each day will provide most people
with the selenium needed to reach the recommended daily level.

Other good sources of selenium include eggs, prawns and sardines - so by using selenium enriched bread for an egg or prawn mayo
sandwich at lunch, or sardines on toast for supper you can boost your intake still further while still enjoying your favourite foods!

Nutrilaw's white batched loaf is baked using the finest ingredients to ensure it is both nutritious and delicious.
Available exclusively at most Waitrose stores, the loaf is priced at £0.89

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