SELENIUM ENRICHED WHOLEMEAL BREAD

A new Improved Nutrilaw Enriched Loaf – Exclusively through Waitrose
£0.89 per 800g

Since it was introduced exclusively through Waitrose stores in January this year, thousands of Waitrose
customers have been buying Nutrilaw selenium enriched bread. Its popularity is based on a
combination of taste and health, offering selenium enrichment that helps maintain a healthy heart
and a healthy immune system. Consumption of selenium is at a worryingly low level and there is currently no
Recommended Daily Allowance (RDA). However, consuming two slices of wholemeal selenium
enriched bread each day will ensure a good intake of this essential micro-nutrient as part of a healthier diet.

Now, following research with current users, the Nutrilaw loaf has been improved
to offer more taste and more health benefits. From September 2005, a new
Nutrilaw enriched loaf will be available. Made from wholemeal flour it offers, in addition to
selenium enrichment, a lower salt content and a lower glycemic index.

Avoiding too much salt reduces the risk of heart disease. Glycemic index ranks carbohydrates based
on their immediate effect on blood sugar levels. Having a lower Gl means this new Nutrilaw enriched loaf
releases glucose more gradually into the blood stream thus generating a smaller rise in blood sugar levels.
This makes you feel fuller for longer and less likely to want to snack between meals.

Commenting on the new loaf, Mark Law, Managing Director of Nutrilaw said, "Nutrilaw enriched bread
has developed a strong following among Waitrose customers who are convinced of the benefits
of maintaining the recommended daily intake of selenium. Now, with our new wholemeal loaf we are
offering them extra benefits of lower salt and a lower Gl level".

For further information and samples of the loaf please contact
Nutrilaw Limited, PO Box 306, Narborough, Kings Lynn, Norfolk PE32 1WX
Telephone 01760 339999  E-mail sales@nutrilaw.co.uk

Some comments from journalists....
taken from our Selenium Enriched Bread leaflet which is available in pdf format by clicking here

Rosemary Conley Diet and Fitness
"Magic Mineral - super mineral selenium is crucial to the function of a healthy immune system."

Woman
"2-4 slices of the selenium-enriched bread will ensure you get enough of this important mineral.
Selenium is a mood enhancer, and very few of us currently get enough of it, according to dietary surveys."

Time Out
"selenium helps to strengthen the immune system, regulate blood pressure, acts as a powerful antioxidant
and reduce the risk of some cancers. There's no change to the bread's taste - and it makes great toast."

BBC Radio 4, Leading Edge
"selenium in the diet is more valuable to health than selenium from a pill."

Daily Express
"the first superbread that could help beat cancer and protect the heart...studies have shown that there
is an inverse relationship between selenium intake and mortality."

Daily Mirror
"switching to this bread is a convenient way to boost your selenium intake...selenium is an anti-cancer nutrient."

Daily Mail
"use of selenium rich foods every day can reduce the risk of eight types of cancer by up to 76%."

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